PIP Printing & Marketing: Santa Barbara

Do you know why Google is changing its entire platform from desktop websites to mobile websites? Because there are currently 4.8 billion Smartphone users compared to 1.7 billion desktop users.

A mobile website is built just like any other website and is hosted on a web server. The difference is that a mobile website is optimized for a small screen. According to the Small Business Authority, if your business already has a “regular” web site, you already have a mobile website, too. On most next-generation Smartphones, the included web browser can render a website in nearly the same fashion and quality as the web browser on a PC. The main difference between a Smartphone and a computer screen, of course, is the screen size.

Mobile website programming requirements vary depending on the functionality and complexity of the primary website. Highly complex sites with hundreds of pages or e-commerce, such as Amazon, require a greater degree of design and programming than a typical website, which is a more straightforward translation from one format to the other.

A mobile website is generally a good idea, since even a very simple “regular” website can appear too small to read or navigate for smartphone users who are increasingly “spoiled” by the predominance of mobile adaptations. This can lead to frustration and cause the user to abandon your site for one that is easier to use. Building a mobile website doesn’t have to be expensive—when allocating your budget dollars, remember that your web presence is increasingly the face of your company.

Whether you need to freshen up an old one or start with a brand new one, our website design services are focused on helping you get the most out of your website investment.  We work with you to ensure your website communicates your brand message throughout every page.

A Host of Website Design Services

Our website design services can include all or some of the following:

• Writing content and ensuring it meets SEO standards
• Providing your visitors with a user-friendly site with meaningful navigation
• Ensuring your site looks professional, relevant and appealing while matching the “look and feel” of your other communication vehicles
• Adding blogs, feeds and registrations, if appropriate
• Securing a domain name and setting up a hosting account
• Programming, monitoring and maintenance services.

In addition to corporate websites, we design websites for promotional campaigns, and web landing pages for integrated direct marketing campaigns.

Give us a ring! 805-965-3088

(Source: pip.com)